Why Use Video?
I’ve done some research so you don’t have to. Here’s why you should be using video for your business in 2021:
93% of marketers say they’ve gained a new customer thanks to their social media videos.
A lot of information is easily accessible for just about every business on the planet, “thanks internet!”. Persuasion, however, comes in giving the info to your audience before they ask for it. If you can stop your audience from scrolling and watch a video, they’re highly likely to convert.
Consumers say that videos are their preferred way to learn about a product or service. This says a lot about how people retain information. The “stickiness” of a message is what can lead to the tipping point (Google “Malcom Gladwell”, it’s worth your time). Videos can help consumers remember more info about a business when compared to other mediums such as text or still images like posters or static posts.
How many video marketers are satisfied with their ROI?…88%
What do decision makers expect when spending? Return on Investment. Video is a tool that marketers, salespeople, public relations specialists, and so many more can use to help communicate messages and inform audiences enough to gain the oh so precious ROI. This return on investment could be considered as brand awareness, sales conversions, lead generation…basically anything that is deemed to have resulted in a win.
So what are the stats on those?
Video Marketers get 66% more QUALIFIED leads per year. They’ve also reported a 54% increase in Brand Awareness.
No more time wasters that don’t convert. Videos educate customers on a product/service, allowing them to decide themselves if they want to move down the funnel. By the time they get to you, you’ll only need to nudge them along.
When surveyed, consumers were 54% more likely to be able to recall brands who had quality video content (see my “stickiness” reference above).
92% of video marketers feel the level of noise and competition have increased in the last year.
Does this mean that there’s a heavy saturation? Shouldn’t I try another medium? The short answer is no. There will be a lot of competition, but as Adam Hayes from Wyzwol says, “It simply raises the bar in terms of content quality. Video needs to be well-planned, and very well-executed”.
Your takeaway from all of this? Video is critical for your business. Whether you need to achieve brand awareness, lead generation, sales conversions, damage control, company updates, educational sessions….the list goes on. There really is a video for every message – just make sure it’s done well. Really well.
Hybrid Events: Keeping Everyone Involved
JANUARY 2021- Conner Davie
Whether you’ve got an upcoming conference, an important meeting, exciting seminar, or you’re wanting to separate yourself from your competitors, a Hybrid Event is a great option to reach more people and make everyone feel included.
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The Fox Called “2020”
NOVEMBER 2020 – Conner Davie
A recent lesson that I’ve learnt from working in a production company that’s also located on a farm:
Inevitably, things will go wrong. In the same week we lost two video clients (budget freezes courtesy of 2020) and 19 chickens thanks to not-so-fantastic Mr Fox breaking into the enclosure.
Safe to say we weren’t the happiest we’ve ever been, but when there’s a lull in life there’s usually something better on the horizon.
The following week we were proactive and picked up some amazing new clients (you’ve probably got their app in your phone) and also discovered that our brand new quails lay more eggs than the chickens ever did!
Yes, 2020 has been a sh*tstorm of a year for everyone (except hand sanitizer companies…well played), but not all is lost. There will be plenty of opportunities for businesses to thrive coming into 2021, we’ve just got to keep our heads up and figure out what’s next.
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How to add some audio sprinkles to your vanilla comms ice-cream.
JULY 2020 – Conner Davie
Communicating your brand’s messages is like giving your customers ice-cream; you’ve got a base flavour with options for extra toppings.
Traditional vanilla is fine, everyone’s familiar with it but it’s nothing to write home about – add some sprinkles and suddenly its a delightful dessert that catches your attention.
To stay relevant in the evolving world of content and communication, it’s necessary to expand your style guidelines accordingly if you don’t want to be left standing in the street listening to the distant jingle from the ice-cream van.
Audio content is becoming an integral part of any brand’s style guidelines. A well produced intro and outro for any content could be the key to unlocking your business’ voice – internally and externally.
Think about home devices like Alexa and Google Home. They don’t have any visual stimuli so they rely on audio styling to be recognisable. Their voice is their brand.
People are working from home and it looks like it’s going to stay that way (A Collier’s International study found that 4 in 5 people are wanting to WFH one day a week). The recent spike in podcast listenership has a lot to do with this, so wouldn’t it make sense to add audio content to your comms strategy?
Transforming your newsletter and updates into engaging and easily digestible audio bites can be the difference between your audience zoning out mid-sentence and retaining all the delicious info you’ve just gone to the effort of producing.
Personally, I’d take a caramel sundae with sprinkles over a one-scoop vanilla cone any day. It’s worth considering if you want your customers at the front of the queue. After all, you’re driving the truck.
How to Stay
Working in Your Pyjamas
June 2020 – Conner Davie
We’ve been living under the corona-regime for some months now and I’m sure most people have been keen to get back to the office. Personally, I’ve been relishing the experience of taking as many trips to the fridge as humanly possible between ZOOM calls.
So if you’re like me, what’s the best way to make sure you can effectively communicate with your office-dwelling team while rocking a waist-up-only-outfit?
Video conferencing is most likely going to stay. My best tip? If you’re wanting your team to hear your thoughts clearly, don’t use your laptop’s built in microphone…it’s trash. Use the money you’re saving from your former commute and put it towards a quality USB microphone – something like the Blue Yeti is great. Your colleagues will thank you for it.
Make sure your children/animals are well presented. If you can’t trust your kids or fur-babies to stay out of frame, be sure to have them looking stunning in a cute tuxedo, mariachi costume, or whatever else you’ve got lying around the house. It’ll provide a good laugh for your colleagues and give you an excuse to divert the conversation to the loves of your life – just be sure to have some pants on standby in case you need to chase after them.
If you’re a bit of a laptop floater and don’t have a designated space for work at home, make sure the room you’re in has minimal reflective surfaces like windows or large mirrors. They’re brilliant for selfies with your suit-laden pets, but an absolute nightmare for audio recordings.
Finally, double check you’ve got your input and output settings assigned to the correct sources (your mic and speakers). Sounds straight forward but believe me, the amount of time a ZOOM recording can take to set up because of this is astounding.
Quality Gear, Quality Product?
MAY 2020 – Conner Davie
A lot of people coming through the studio are coming for one reason: an upgrade.
Recording a podcast is like baking your own bread. Sure, you could give it a go yourself, the ingredients are readily available and I’m guessing you’ve eaten bread before so you know what it’s supposed to taste like.
It takes a lot of time, a lot of experimentation, and chances are that it will take a lot more time to produce a quality loaf than it would to walk down to your local bakery which has been operation for years perfecting the art of podcasting sourdough.
I’ll assume you’re picking up what I’m putting down. Producing a podcast isn’t as simple as the blogs and equipment stores tell you.
Of course I could say home recording gear is becoming more and more accessible, it’s true, but it takes time, effort, learning, failure, and countless attempts to get it right. A great learning experience? Yes. Worth your time amongst all your other work? I assume not.
Going to a professional studio that specialises in podcasting is worth your time if you want a product that you’re proud to show the world. Be comfortable in knowing it’s on par with your local baker.
What the F*ck is Radiocasting?
MARCH 2020 – Conner Davie
If you’re looking for immediate and real-time audience engagement, radiocasting is where you want to be.
Radiocasting is an amalgamation of traditional live tv, radio broadcasting, and podcasting. It’s a medium that allows complete transparent communication to your audience, no post-production, all real, but how do you go about recording a series?
We have all heard the term ‘Binge-Watching’ being thrown around the office; “What have you been binge-watching on Netflix lately?”, “I’ve been smashing through this series on Stan…”, “I started Tiger King last night and I’m 7 episodes in already, I think Joe Exotic has a spell on me.”, sound about right? Well the same culture applies to podcasting.
Food for thought…my two-cents…the words of a solidly-confident-cog-in-the-podcasting-industry…however you want to put it. Remember that podcasting and radiocasting are about relatability, authenticity, and engagement.