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FEBRUARY 2021 – Connor Davie

How Does Content Production Work?

There are essentially FOUR stages of the production process, each with their own sets of challenges and requirements. Each stage is critical in ensuring your production runs smoothly and without any unexpected hiccups. The key? Planning. 

Learn more about how our production process works at ELEV8:
HOW IT WORKS

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JANUARY 2021- Connor Davie
video-statistics


I’ve done some research so you don’t have to. This Blog shares why you should be using video for your business in 2021:


  93% of marketers say they’ve gained a new customer thanks to their social media videos.
A lot of information is easily accessible for just about every business on the planet, “thanks internet!”. Persuasion, however, comes in giving the info to your audience before they ask for it. If you can stop your audience from scrolling and watch a video, they’re highly likely to convert.

Consumers say that videos are their preferred way to learn about a product or service. This says a lot about how people retain information. The “stickiness” of a message is what can lead to the tipping point (Google “Malcom Gladwell”, it’s worth your time). Videos can help consumers remember more info about a business when compared to other mediums such as text or still images like posters or static posts.


How many video marketers are satisfied with their ROI?…88%
What do decision makers expect when spending? Return on Investment. Video is a tool that marketers, salespeople, public relations specialists, and so many more can use to help communicate messages and inform audiences enough to gain the oh so precious ROI. This return on investment could be considered as brand awareness, sales conversions, lead generation…basically anything that is deemed to have resulted in a win.
So what are the stats on those?

Video Marketers get 66% more QUALIFIED leads per year. They’ve also reported a 54% increase in Brand Awareness.

 No more time wasters that don’t convert. Videos educate customers on a product/service, allowing them to decide themselves if they want to move down the funnel. By the time they get to you, you’ll only need to nudge them along.
When surveyed, consumers were 54% more likely to be able to recall brands who had quality video content (see my “stickiness” reference above).

92% of video marketers feel the level of noise and competition have increased in the last year.

Does this mean that there’s a heavy saturation? Shouldn’t I try another medium? The short answer is no. There will be a lot of competition, but as Adam Hayes from Wyzwol says, “It simply raises the bar in terms of content quality. Video needs to be well-planned, and very well-executed”.

Your takeaway from this blog? Video is critical for your business. Whether you need to achieve brand awareness, lead generation, sales conversions, damage control, company updates, educational sessions….the list goes on.

There really is a video for every message – just make sure it’s done well. Really well.

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LIVE STREAMING: SHOW ME THE NUMBERS

JANUARY 2021 BLOG – Connor Davie

live-streaming-statistics



I’ve spoken about Live Streaming before in previous blogs, and I’ll be doing it again, and again, and again. Why? Because it’s a highly efficient way of communicating with an audience in real time, and I don’t think businesses are using it to their advantage. You can find my recommendations for Live Stream content in a previous article below.

Where are the numbers to back it up? I’ve done some research and found four key statistics (among dozens) that I think are important to remember when considering streaming:


Live content on Facebook receives 10x more comments than regular videos.
Live content also earns 27% more minutes of watch time per viewing
If you know anything about how algorithms work on social media, you’ll know that engagement is critical. Without comments, likes, or shares, the chances of your content being put in front of more people are slim. “Viral” content exists because people tag their friends, share, comment, and react – subsequently creating a snowball effect.

So, if Live content on Facebook, one of the most popular platforms for live streaming, generates ten times more comments (engagement) than regular videos and earns more minutes of watch time, then the FB algorithm is far more likely to put the stream in front of newer audiences and expand your reach.

After watching a live video, 67% of viewers are more likely to buy a ticket for an event or a concert.

You’d think that offering a Live Stream option for events would be a detriment to physical ticket sales, right? Why would I pay a premium for a physical ticket when I can sit at home in my pyjamas watching it on a laptop? It turns out that doing this actually has a significant impact on following events.

These “Hybrid Events” allow audiences from home to essentially experience what they’re missing out on. They can make a judgement on how they feel about the event and determine if it’s worth their time and money to attend the next one in person.

45% of audiences are willing to pay for live, exclusive, or on-demand video from their presenter of choice.

If you’re leaning towards live streaming your event, this might give you a little nudge. While many streaming platforms are free to use (Facebook, YouTube, Twitch etc.), audiences have expressed that they are willing to pay for live content.

This is particularly exciting for businesses who want to stream events like conferences or keynote speeches. So, if you’re not willing to risk betting on people to attend next year’s event after watching a stream, you can offer an alternative and charge for it using a password protected or invite-only platform.

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PODCASTING: WHAT’S GOING ON?

JANUARY 2021BLOG -Connor Davie



83% Australians are Aware of Podcasts

Having a podcast is great, it’s even better to know that people will likely have a chance to hear it. A large proportion of Aussies know about podcasts – which is pretty solid considering it’s a relatively new medium for content. Provided that you’re diligent in sharing your podcast with the world, you have a real opportunity to have it fall on the right sets of ears.


54% Listen to the Entire Podcast
Of that large proportion of podcast awareness, the people who actively listen to podcasts really do listen, with just over half of listeners completing podcast episodes in their entirety. This might not seem much, but the traditionally long-form nature of podcasts means that even the 46% of people who don’t finish the episode will still gain a lot of info.


75% Listen on a Mobile or Portable Device
This indicates that people are listening on the go – either during their commute, while exercising, or working. This could contribute to the above statistic; people mightn’t finish an episode because they got bored, they may simply have gotten to their destination before it ended!


25% Listen to More than Four Podcasts a Week
It’s a medium with a dedicated fan base. This is why niche is important when producing your podcast. If you can clearly identify your show in a niche that people are invested in, they might have your show recommended to them because of their current patterns.

PHOTOS: Your Business Can’t Go Without

JANUARY 2021 BLOG – Connor Davie

Professional images are a critical element that every business should have. Photos of products, staff, location, experience can make all the difference in someone’s decision to make contact with a business. Have a read to find out some interesting statistics about photography and it’s role in marketing and online presence.

Photography-Statistics

Hybrid Events: Keeping Everyone Involved

JANUARY 2021 BLOG- Connor Davie

Whether you’ve got an upcoming conference, an important meeting, exciting seminar, or you’re wanting to separate yourself from your competitors, a Hybrid Event is a great option to reach more people and make everyone feel included.

hybrid-events


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The Fox Called “2020”

NOVEMBER 2020 BLOG – Connor Davie

A recent lesson that I’ve learnt from working in a production company that’s also located on a farm:

Inevitably, things will go wrong. In the same week we lost two video clients (budget freezes courtesy of 2020) and 19 chickens thanks to not-so-fantastic Mr Fox breaking into the enclosure.

Safe to say we weren’t the happiest we’ve ever been, but when there’s a lull in life there’s usually something better on the horizon.

The following week we were proactive and picked up some amazing new clients (you’ve probably got their app in your phone) and also discovered that our brand new quails lay more eggs than the chickens ever did!

In conclusion, 2020 has been a sh*tstorm of a year for everyone (except hand sanitizer companies…well played), but not all is lost. There will be plenty of opportunities for businesses to thrive coming into 2021, we’ve just got to keep our heads up and figure out what’s next.

What content is BEST for live streaming?

August 2020 BLOG- Connor Davie

Real-time engagement allows creators to communicate with their audience and respond to immediate feedback. This is where live streaming holds all of its power for content creators, but what kind of content is appropriate for this platform?

Our resident expert in live streaming and senior technician, Rory O’Connor, explains that not all content is desirable for live streaming, but it’s important that we don’t write-off any topics completely.

THE UPPER HAND

Live streaming is built upon the foundations of traditional media. “Originally radio needed an FM broadband, broadcasting satellites and setups. This system emulates that,” Rory explains.

“People aren’t listening to the radio as much anymore, they are in the car, but people aren’t listening to it around the house as much. As a result, you’re getting your old radio experience, but we are streaming that to the platforms people are using more.”

The accessibility of live streamed content is one of its main advantages. “We can deliver content to the places they’re on, Facebook or YouTube, and [viewers] don’t have to do anything. It’s already there in front of them ready to go.”

The major benefit of live streaming is its opportunity for immediate engagement

“Engagement is number one. We’re living in a world where people are uploading endless amounts of content, people have shorter attention spans and feeling less connected than ever. Consequently, we’ve found when people are listening to live streams it brings back that authenticity and engagement”
Rory explained that not all content is desirable for live streaming, but it’s important that we don’t write-off any topics completely.

FORMAT TO FIT

“A fun radio show will kill everything else. When you’re doing something serious you want to make sure whatever topic you’re covering is given the respect it deserves”

“What I generally see people doing which is the same as any show is a healthy mix of everything, you can have your entertaining parts but can also get serious and get real.”

HUMAN CONNECTION

“Livestreaming is about authenticity, so,  if youre not showing a full range of emotions during it i would argue that its not truly authentic. At the end of the day, live streaming is about capturing that human experience.”



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How to add some audio sprinkles to your vanilla comms ice-cream.

JULY 2020 BLOG – Connor Davie

Communicating your brand’s messages is like giving your customers ice-cream; you’ve got a base flavour with options for extra toppings.

Traditional vanilla is fine, everyone’s familiar with it but it’s nothing to write home about – add some sprinkles and suddenly its a delightful dessert that catches your attention.

To stay relevant in the evolving world of content and communication, it’s necessary to expand your style guidelines accordingly if you don’t want to be left standing in the street listening to the distant jingle from the ice-cream van.

Audio content is becoming an integral part of any brand’s style guidelines. A well produced intro and outro for any content could be the key to unlocking your business’ voice – internally and externally.

Think about home devices like Alexa and Google Home. They don’t have any visual stimuli, as a result, they rely on audio styling to be recognisable. Their voice is their brand.

People are working from home and it looks like it’s going to stay that way (A Collier’s International study found that 4 in 5 people are wanting to WFH one day a week). The recent spike in podcast listenership has a lot to do with this, so wouldn’t it make sense to add audio content to your comms strategy?

Transforming your newsletter and updates into engaging and easily digestible audio bites can be the difference between your audience zoning out mid-sentence and retaining all the delicious info you’ve just gone to the effort of producing.

To sum up, Personally, I’d take a caramel sundae with sprinkles over a one-scoop vanilla cone any day. It’s worth considering if you want your customers at the front of the queue. After all, you’re driving the truck.

How to Stay
Working in Your Pyjamas
Post-COVID-19

June 2020 BLOG – Connor Davie

We’ve been living under the corona-regime for some months now and I’m sure most people have been keen to get back to the office. Personally, I’ve been relishing the experience of taking as many trips to the fridge as humanly possible between ZOOM calls.

So, if you’re like me, what’s the best way to make sure you can effectively communicate with your office-dwelling team while rocking a waist-up-only-outfit?

Video conferencing is most likely going to stay. My best tip? If you’re wanting your team to hear your thoughts clearly, don’t use your laptop’s built in microphone…it’s trash. Use the money you’re saving from your former commute and put it towards a quality USB microphone – something like the Blue Yeti is great. Your colleagues will thank you for it.

Make sure your children/animals are well presented. If you can’t trust your kids or fur-babies to stay out of frame, be sure to have them looking stunning in a cute tuxedo, mariachi costume, or whatever else you’ve got lying around the house. It’ll provide a good laugh for your colleagues and give you an excuse to divert the conversation to the loves of your life – just be sure to have some pants on standby in case you need to chase after them.

If you’re a bit of a laptop floater and don’t have a designated space for work at home, make sure the room you’re in has minimal reflective surfaces like windows or large mirrors. They’re brilliant for selfies with your suit-laden pets, but an absolute nightmare for audio recordings.

Finally, double check you’ve got your input and output settings assigned to the correct sources (your mic and speakers). Sounds straight forward but believe me, the amount of time a ZOOM recording can take to set up because of this is astounding.

The 6 P’s of Podcasting

APRIL 2020 BLOG – Connor Davie

Plan. Firstly, Set goals and collect ideas that will capture your attention – what do you want to accomplish and communicate? If you’re interested, others will be too. Use these ideas to pick a topic and develop for future episodes.

Prepare. Secondly, Research, feedback and resources are three things you’ll want to have handy at this stage. As the communicator you are the authority, fact-check and review all source material. Listen to what people say, they’re the listeners and they know what they want.

Present. Thirdly, Record the episode…duh. Clarity, passion, and authenticity are key here: emotions are contagious so don’t hold back, if it’s a passion project let it show! Don’t be someone you’re not. Podcasting is real and relatable, so keep it that way.

Produce. Edit, add, and enhance your content. Make it complete and release ready – quality and flow are paramount.

Publish. Get your show out there, simple as that. Check everything works and is where it’s meant to be.

Promote. Finally, You want people to hear it right? Then give it to them. Submit to news sites, share it on all your socials, send it to your plethora of email subscribers. With caution, monitor your performance. Don’t obsess over the stats – they’re not the sole measurement of success.

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